CASE 01
Conversational operations
Taxi Booking & Dispatch
A WhatsApp-first booking and operations product designed around the reality of how passengers and dispatch teams already communicate.
Problem
Taxi booking and dispatch relies on fast, conversational coordination between customers and operations.
What I observed
The useful product surface is not another standalone interface. It is the conversation customers already know, connected to an operational workflow behind it.
Product approach
Structure the journey around WhatsApp-first intake, booking, dispatch and the moments that need human attention.
Validation
Interviewed working taxi drivers to validate the workflow and tested the conversational flow against real booking scenarios ahead of pilot.
Key decisions
- Meet users in an existing communication habit
- Connect customer conversations to operations
- Keep an explicit route for human escalation